«Often climate fluctuations are considered as an important factor as the price increase or the evolution of the buying power» SymphonyIRI – White Paper on Weather and Consumption

Key Figures*

• Summer 2009 – 28% of the increase in volume of consumption in supermarkets are due to the weather
• Spring 2011- 45 million euros of additional revenue generated on CPG sales thanks to the weather
• CPG shelf-unavailability generates losses of close to 3 billion euros. 44% of customers declare postponing their purchase or even worth changing point of sales in order to find the missing reference
• Weather-Sensitivity – 60% of the 305 CPG categories are weather-sensitive.

*In partnership with SymphonyIRI

Purchasing behavior varies depending on the weather and the regions. Shelf-unavailability remains one of the principal struggle for retailers and having the right product at the right location at the right time represents an important challenge. CLIMPACT helps retailers to define ‘‘the right moment’’ by integrating weather indices as a strategic element in the decision process in order to increase revenue and reinforce the marketshare.

• How will the weather contribute to the results of my season and on my marketshare?
• How to optimize shelves and position the right product for which sales will be boosted by the weather?
• How to improve your service rate and reduce shortage?
• How the be aware of your cardholders’ weather-sensitivity profile and push the right communication message to them?
• How a warm weather or a rainy day can influence the choice of retail store and therefore impact your level of visitorship?
• How to grasp additional sales opportunities and increase margins by selling products that would be boosted by the weather?
• How to indentify and prepare the beginning and the end of the season?

The thorough analysis of weather impacts and the regional differences enable retailers to optimize the value chain down to the point of sales. As a conséquence, many departments of the retailer are impacted by the impact of weather fluctuations.

CLIMPACT Weather Competitiveness Services help retailers to understand, measure and anticipate weather fluctuations on products consumption by:

• Analyzing and anticipating shelves unavailability and over-stock
• Optimizing your inventory costs
• Improving sales forecasts
• Anticipating the positionning of our PL

CLIMPACT expertise and knowledge of the CPG sector, in addition to its understanding of the challenges faced by retailers, turn CLIMPACT as the ideal partner to help you improve your sales forecasts thanks to a better understanding of the impact of weather fluctuations on your activity. Leaders in the sector rely on CLIMPACT to help them gain in performance.