«Often climate fluctuations are considered as an important factor as the price increase or the evolution of the buying power» SymphonyIRI – White Paper on Weather and Consumption
*In partnership with SymphonyIRI
Purchasing behavior varies depending on the weather and the regions. Shelf-unavailability remains one of the principal struggle for retailers and having the right product at the right location at the right time represents an important challenge. CLIMPACT helps retailers to define ‘‘the right moment’’ by integrating weather indices as a strategic element in the decision process in order to increase revenue and reinforce the marketshare.
The thorough analysis of weather impacts and the regional differences enable retailers to optimize the value chain down to the point of sales. As a conséquence, many departments of the retailer are impacted by the impact of weather fluctuations.
CLIMPACT Weather Competitiveness Services help retailers to understand, measure and anticipate weather fluctuations on products consumption by:
CLIMPACT expertise and knowledge of the CPG sector, in addition to its understanding of the challenges faced by retailers, turn CLIMPACT as the ideal partner to help you improve your sales forecasts thanks to a better understanding of the impact of weather fluctuations on your activity. Leaders in the sector rely on CLIMPACT to help them gain in performance.