Understanding what influenced past sales of certain medecines and anticipating peaks of consumption are two key elements to evaluate your real performance. In a highly competitive environment, improving sales performance and increasing positionning remains crucial.
- How to improve the performance of your medical representatives and increase their sales revenue base on weather fluctuations?
- How to reinforce your market positionning by improving customer relation with the creation of an information portal on certain pathology influenced by weather fluctuations?
- What is the weather impact on your product portfolio and how to quantify them precisely?
- How to federate your healthcare networks and help them position the right product following weather fluctuations to generate additional sales?
A cold weather will see an increase of rhinitis, a warm season will initiate pollination and provoque allergies. Weather influences the use of certain medecines and affects people’s health.
CLIMPACT helps you anticipate and measeure the weather impact on the use of medecines in order to:
- Understand and precisely quantify weather impact on your product portfollio at national level down to the geographic territory
- Estimate short term market trends les tendances de marché to optimize court marketing actions and relay the right message at the right time
- Anticipate customer inconvenience by pushing proper informative communication to assist them and to build customer loyalty
- Offer application tools to better manage customer relationship and federate your healthcare networks
- Develop salesforce enablement plans to stimulate sales team and improve the performance of your medical representatives
- Work closely with drugstores to position the right medecine by anticipating weather fluctuations