«Often climate fluctuations are considered as an important factor as the price increase or the evolution of the buying power» SymphonyIRI – White Paper on Weather and Consumption

Key Figures*

• Summer 2009 – 28% of the increase in volume of consumption in supermarkets are due to the weather
• Spring 2011- 45 million euros of additional revenue generated on CPG sales thanks to the weather
• Weather-Sensitivity – 60% of the 305 CPG categories are weather-sensitive

*In partnership with SymphonyIRI

© IRI

Purchasing behavior varies depending on the weather and the regions. Finding the right product at the right location at the right moment represents a key challenge for the CPG industry. CLIMPACT helps companies to define ‘‘the right moment’’ by integrating weather indices as a key element of sales forecasts.

• Which impact will the weather have on your product the sales?
• How will the weather contribute to the results of my season and on my marketshare?
• How can you optimize your production thanks to a better demand forecast by including the weather fluctuation?
• How to improve your service rate and reduce shortage?
• How to be aware of your customers’ and products’ weather-sensitivity profile?
• How to anticipate weather risks by adapting your production and by optimizing and valorating your supply chain?
• How to be ready for an anticipated beginning of season and grasp additional sales opportunities thanks to the weather?

© Unilever

All departments of the organization are impacted by weather fluctutations in their strategic decision making process.

Leaders of the CPG market rely on CLIMPACT services to understand, measure and anticipate the risk associated to weather fluctuations on their references to convert them into competitive advantages..