«Often climate fluctuations are considered as an important factor as the price increase or the evolution of the buying power» SymphonyIRI – White Paper on Weather and Consumption
*In partnership with SymphonyIRI
Purchasing behavior varies depending on the weather and the regions. Finding the right product at the right location at the right moment represents a key challenge for the CPG industry. CLIMPACT helps companies to define ‘‘the right moment’’ by integrating weather indices as a key element of sales forecasts.
All departments of the organization are impacted by weather fluctutations in their strategic decision making process.
Leaders of the CPG market rely on CLIMPACT services to understand, measure and anticipate the risk associated to weather fluctuations on their references to convert them into competitive advantages..