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Unilever selects CLIMPACT |
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December, 7 2010
CLIMPACT Weather Competitiveness Services help Unilever anticipate Carte d’Or/Magnum ice cream and Knorr soup sales
CLIMPACT, the European leader in Climate Business Intelligence, puts its expertise to work for Unilever to help the group understand, measure and anticipate the weather's impact on its most "weather-sensitive" items: nearly 20 Carte d’Or/Magnum and Knorr products.
THE OBJECTIVE: to turn the risk associated with weather fluctuations into a competitive advantage
The Unilever Group, a major player on the mass consumer, hygiene and personal care market, has a large portfolio of leading brands in France. The CLIMPACT analysis have shown that sales of approximately 20 Carte d’or, Magnum and Knorr products are closely connected to the weather.
Weather can account for sales variations of up to 100% for some products during certain weeks. On average, 30% of the most "weather-sensitive" products' sales can be attributed to changes in the weather.
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CLIMPACT delivers to Mediametrie a study on the weather impact and the theater |
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September 21, 2010
CLIMPACT, the European Leader in Climate Business Intelligence, delivers to Médiamétrie a study on the correlation of the weather impact with the theater attendence.
Even thought the choice of movies is the first motivation to go to the Theater, it's when checking out the weather outside that encourages you to make the move! The Study conducted by CLIMPACT for Médiamétrie delivers the weather impact on the Theater attendance from 2007 till 2010. The variation can reach 30% depending on the weather fluctuations.
And each region reacts differently!
Read the full Press Release (French only) |
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CLIMPACT, the European leader in Climate Business Intelligence, and MERIAL join forces to conceive and deliver the innovative web portal FleaTickRisk.
Merial integrates activity maps predicting the quantity of tick and flea infestations in Europe into their website FleaTickRisk: a service available to their veterinarians
FleaTickRisk.com uses CLIMPACT WCS Subscription to allow more than 5,000 veterinarians and assist them in their daily activities to recommend the appropriate treatments and preventions of anti-parasitics.
Read the full Press Release (French only) |
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CLIMPACT launches the MeteoConso Indices in partnership with IRI |
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April 8, 2010
CLIMPACT, the Euorpean Leader in Climate Business Intelligence, and in partnership with SymphonyIRI, delivers the MétéoConso™ indices to help you follow and anticipate the market trends for over 60 product categories.help you answer this key question.
600 indices, covering the CPG market segment such as beverage, ice cream, soup, or sun care products, are delivered at national scale and according to the 9 SymphonyIRI regions.
Read the full press release (French only) |
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LACTALIS improves the forecast quality of its 'Cheeses' and 'AOC' divisions thanks to CLIMPACT |
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LACTALIS Group, one of the worldwide leaders of dairy products, asks for CLIMPACT expertise to better anticipate the impact of weather fluctuations on the sale of its products. |
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Weather-sensitivity