CLIMPACT, leader in the Climate Business Intelligence, and Médiamétrie, the reference in terms of measuring audiences, have joined their expertise to study the incidence of the weather onto TV audiences.

Beyond cusiosity that the weather can initiate, according to the record audiences of TV weather forecasts, it plays a significant role in our daily life, when on holidays or during our entertainments.... and by consequences on our comsumption of télévision ....